Make the MOVE to Grow Your Business

Mover Marketing

Your best opportunity to gain, develop and retain customers

Moving is a special time filled with new experiences, changes in behavior, and lots of new purchases (avg. $11,000 per HH).   For marketers, this is key.

Just think back to when you last moved.  Did you try any new brands?  Shop at new stores?  Try new services?  I bet you did...   

The fact is, when a household moves, it forces a modification in behavior, which creates an incredible opportunity for marketers, retailers, and service providers.

Building a successful mover strategy is not easy.  So we are here to help! 

Our mover strategy team learns about your business, then uses our extensive experience (20+ yrs), trade secrets, and proprietary data to build campaigns that reach the right person, at the right time, with the right message, offer, and/or service. 

Ready to make the move?  Let's connect.

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Value and Differentiators

What Sets Us Apart

Based on your unique business needs and our 20+ years of experience, we're able to build strategies that consistently deliver incremental ROI to augment and synchronize with your existing marketing efforts. 

We outperform our competitors across the board but extensively in these areas:

Better, Faster, and More Comprehensive Data:  We use 25+ unique sources to compile the most comprehensive, timely, and accurate mover database available. We use proprietary data cleansing to ensure accuracy, which is critical to delivering meaningful results.

Credit & Debit Purchase Data Enhancement:  Over 130 million credit/debit cards, covering $450 billion in annual spending at the consumer level. This opt-in data includes over 4,000 brands and 800+ categories, providing individual and geo level data on # of transactions, # of visits, and $'s spent.   

We Leverage Zero to 3rd Party Data:  We use or enable the ability to target, suppress, enhance, and enrich your mover or CRM audiences using everything, including Zero, 1st, 2nd, and 3rd party data. 

Robust Test and Learn Process:  We use a disciplined test and learn approach to minimize your initial investment while validating what works and what doesn't. Then we consistently build upon successes to create a comprehensive strategy that maximizes your results at your required return on investment. 

ACCURACY DRIVES RESULTS

Better Results With Real Data

GEOLIFT's US-focused dataset is based on over 15 Billion location observations daily and over 500 million unique mobile device identifiers each month.

We only use real location observations and do not extrapolate or pad audiences, foot traffic, or demographics with projections or models from a small sample like other companies.

Our patented technology sees 10X more Devices and 100X more location records than its closest competitor

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Building Audiences: Let's Be Creative

GEOLIFT's unique ability to combine location and other data to create audiences is unmatched.  We have the ability to reach your target audiences wherever they go, on their phone, laptops/PC, Connected TV, Streaming, and in their mailbox.

Here are a couple of use cases:

  • Competitor Conquesting
  • Existing Patient/Customer/Lead Activation
  • Location Intent-Driven Marketing
  • Personalization based on Observed Behavior
  • Store and/or Website Retargeting
  • Customers who also visit competitors
  • Qualitative research on your competitor’s customers
  • Employee recruiting
  • Footfall / Matchback Reporting

Interested in a Mover Marketing Demo?

During the discovery call, we discuss how GEOLIFT can work for your business and how it can enable unparalleled creativity to build and target custom audiences.  We explain how GEO-location marketing works, why we are different, the pricing, and more.