What We Can Do For You
Powerful Location-Based Marketing and Analysis
I know... your marketing strategy already includes some geofencing, but it's probably not even close to what's possible now.
Whether you're targeting 10 or 1,000's of individual locations, our GEOLIFT solution, using precise mobile location data, will augment your existing marketing strategy and give you the competitive advantage you've been searching for.
Our tech (+13 patents) accurately identifies people based on the actual places they visit (no modeled visit data), then enables personalized, targeted marketing across any channel.
Plus, we can leverage your customer data, AND It's inexpensive to test.
Interested in learning more?
Mover Marketing
Your best opportunity to gain, develop and retain customers
Moving is a special time filled with new experiences, changes in behavior, and lots of new purchases (avg. $11,000 per HH). For marketers, this is key.
Just think back to when you last moved. Did you try any new brands? Shop at new stores? Try new services? I bet you did...
The fact is, when a household moves, it forces a modification in behavior, which creates an incredible opportunity for marketers, retailers, and service providers.
Building a successful mover strategy is not easy. So we are here to help!
Our mover strategy team learns about your business, then uses our extensive experience (20+ yrs), trade secrets, and proprietary data to build campaigns that reach the right person, at the right time, with the right message, offer, and/or service.
Ready to make the move? Let's connect.
Features and Benefits
We help define the programs, execute the strategy and are accountable for the results, end-to-end.
We manage your 1P data,
enrich with 3P data, convert anonymous to known records, and maintain pristine Golden Records.
Our best-in-class CDP can ingest any data type from any data source in real-time.
Our team of data scientists identifies opportunities and leverage LIFT’s robust model-building capabilities to deliver incremental returns.
We execute multi-touch campaigns that can deploy across any channel to reach consumers with the right marketing at the right time.
We measure the outcomes and key metrics of your marketing with an emphasis on incremental returns.
LIFT can be integrated with your existing martech platforms, complementing or replacing existing systems and processes.
IDEA: DRIVE INNOVATION
Our Innovation Design and Execution Accelerator (“IDEA”) delivers new, scalable market tests that rapidly unlock growth opportunities. Our agile team focuses exclusively on the design and execution of test-and-learn opportunities.
We work as an innovation lab that supports in-house or partner CRM teams. Once our test learnings are validated in-market, we transition those learnings to the core marketing teams to incorporate into larger marketing programs.
Features and Benefits
A team of marketers, data scientists, application developers, and campaign operators design, execute and evaluate marketing tests.
We think beyond channel campaigns. We can develop next-generation tests, such as augmented reality or geolocation targeting.
We apply minimum viable product principles which result in more tests, faster results, and greater throughput to scale.
SYMBIO: UNLOCK PARTNER OPPORTUNITIES
SYMBIO is a partner-funding marketing platform that unlocks new marketing opportunities between companies and their vendor partners.
SYMBIO acts as a Data Switzerland that allows partners to seamlessly purchase exclusive marketing programs, thereby creating a new monetization platform for the primary company without adding costs.
Features and Benefits
Increase value, velocity, and volume. Improve the amount each partner spends per marketing program, campaign frequency, and add more partners over time.
We work directly with both the primary company and their vendor partners to design campaigns, identify high propensity audiences, execute campaigns, and report results.
Portals enable partners to seamlessly purchase marketing opportunities, view results, and interact directly with the SYMBIO.
Get exclusive end-customer insights without transferring any 1P data to partners. We also work with partners to develop business cases for incremental investments.
Accelerated Solutions
EXECUTE PROVEN SOLUTIONS FAST
NEW MOVER MARKETING
Our Innovation Design and Execution Accelerator (“IDEA”) delivers new, scalable market tests that rapidly unlock growth opportunities. Our agile team focuses exclusively on the design and execution of test-and-learn opportunities.
We work as an innovation lab that supports in-house or partner CRM teams. Once our test learnings are validated in-market, we transition those learnings to the core marketing teams to incorporate into larger marketing programs.
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EXPLORATORY DATA ANALYSIS (EDA)
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NEXT-GEN SMS TARGETING
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CONECTED CUSTOMER EXPERIENCE
Uncovered Over $100M of Marketing Opportunities For National Retailer
Establish (or re-establish) an understanding of your customer base. More importantly, determine where opportunity exists and how to capture it. Our EDA engagements quickly profile your customers, identify when, what and why they engage and provide a marketing roadmap to convert newfound opportunities.
Achieved 67% Lift For a National Survey Organization
Ready to take your 1:1 SMS program to the next level? Our platform leverages proprietary natural language processing to improve customer engagement and results. We deploy upwards of 25M texts per day.
Enabled Personal Marketing In-Branch For Fortune 50 Bank
Your physical locations are marketing channels, too. Leverage your customer data in-store to drive a better customer experience and incremental sales. Bridgetree connects 1P data with on-premise technology to deliver results.
DIGITAL MARKETING CAMPAIGNS
We offer 100% in-house, white glove development and management of online advertising campaigns for channels like paid search, social and programmatic. Whether you want to use us for one-off campaigns or to manage an entire channel, we’re here to help you optimize media spend.
Everything is hands-on keyboard work and not farmed out. We don’t believe in “setting and forgetting” it. You can expect us to check on platforms and campaigns multiple times a week to make sure they’re delivering over your targets, whether those are brand lift, ROAS, CPA and/or CPL.
Digital Marketing Results For Clients
Reduced display prospecting CPL by over 187% and Facebook CPL by over 20%.
Reduced display prospecting CPA by 97%.
Drove 25% incremental lift in customer acquisition by adding programmatic double touch to direct mail campaign.
Consistently beat programmatic and paid social ROAS targets by over 200% each month.
ANALYTICS + ATTRIBUTION
Not confident in your Google Analytics implementation? Is your Google Tag Manager account a mess? Have you heard about things like multi-touch attribution (MTA), but you’re not sure how to implement in a cost-effective manner?
We can assist with what you see below, as well as get preferred pricing for MTA and MMM technology providers.
- Google Analytics and Tag Manager audits and implementations
- Multi-touch attribution (MTA)
- Marketing mix modeling (MMM)
- Incrementality testing and measurement
- Unified measurement (a blend of MTA and MMM)
